Web Doctor SEO Tips

Free Search Engine Optimisation Tips

You could be forgiven for thinking that Google searches the Internet a search is conducted on Google. The truth is that Google deploys a 'robot' to constantly surf the Internet. It harvests the web pages that it finds and consequently adds it to the Google database. So, if your website isn't on Google's database, it will not be found when anyone searches Google.

How do you get the robot to find your website?

There are two ways; the first is to submit it to Google, you might wait a few months whilst it languishes among the billions of other URLs in the line, or the second option is to put your website link on another that has already been indexed by Google and is re-visited by the robots on a regular basis. You also need to make sure that Google's robot finds the correct information on your website in order that it records the right information about your website in Google's database.

There are no shortcuts to high rankings on Google.

If someone promises you a cheap and quick solution, be very sceptical, you might even see a temporary high ranking but mark my words; you'll soon drop down if sharp practices are used.

Optimise the structure of your web page back office. You've probably heard the phrase WYSISYG (Wizziwig), What You See Is What You Get. This is an exception to the rule because Google's robot does not see web pages as you can see. them Google robot sees the code can glean all information from it. With this in mind, you need to make sure that the HTML code of your pages contains everything in the right places so that Google's robot can record all the right information to Google's database.

This is where a web designer may cringe because as much as they might be an excellent professional website designer; SEO (Search Engine Optimisation) is generally a skill for search engine consultants. A single web page has a plethora of elements that can be read by Google's robot: to name a few; title tag, meta tags, headline tags, links, keywords in the body text, and so-on.

All elements must be in the right order and certainly contain your keywords in the right weight and density if you want to get high rankings for those particular keywords. Don't try and pull the wool over Google's eyes. Google is very demanding and you should give Google's robot exactly what it wants. Cheat at your peril! Someone may offer you a shortcut or a 'Google secret to High Rankings' but any honest Search Engine Consultant will advise you to pamper to Google.